A lot of golfers look at ball speed and think it is only about how fast they swing.
Swing speed matters, but it is not the whole story.
Ball speed comes from how much speed you create, how well you deliver the club, and where you hit it on the face.
You can swing faster, but if you miss the center of the face, you are leaving ball speed on the table. A slower swing with center contact can sometimes produce better results than a faster swing with a heel or toe strike. This is why many golfers hit their 3w the same distance as their driver. Centerness of Contact is more important than swing speed.
That is why I do not fit only off swing speed.
I want to see strike location, launch, spin, ball speed, dispersion, and how the shaft is reacting during the swing.
The right shaft is not just about flex. It is about weight, profile, torque, how the player loads it, tempo, transition, and how that shaft helps the player return the club to the ball.
A shaft that is too light, too heavy, too soft, too stiff, or the wrong profile can make it harder to find the center of the face. When contact moves around the face, ball speed changes, spin changes, launch changes, and distance becomes inconsistent.
The goal is not just more swing speed.
The goal is better contact, better energy transfer, better ball speed, and tighter misses.
That is where a proper fitting matters.
At Top Gun Custom Golf, I am not chasing one fast swing or one perfect number. I am looking for the setup that helps you deliver the club better and hit the center more often.
Center contact wins.
The right shaft helps you find it.